Accounting Information Systems Perspective From Accounting

Question: Discuss about the Accounting Information Systems for Perspective From Accounting. Answer: Introduction This study deals with Accounting Information Systems. In this particular assignment, focus is mainly drawn in understanding the concept of Business Intelligence and its importance at the same time. In the first question, meaning of business intelligence has been explained helps in data analysis for presenting actionable information (Yu et al. 2013). It further explains the computer based systems as employed by companies for evident decision-making process. Business Intelligence applications range from attributes such as statistical evaluation, forecasting as well as reporting and performance in sustaining in the global marketplace. The main objective behind the research report is analyzing the importance of using tools for enhancing competitive advantage of an organization (Sauter 2014). This paper illustrates for providing insights within the Business Intelligence in relative competitive world. It is required to gather the fact regarding the process of information systems project ba sed upon organizational as well as technical aspects. It is conducted for future relations on the substantial amount of business project considering the reengineering efforts. It involves major reasons revealing disastrous Queensland Health Information Systems. 1.Business Intelligence Meaning of Business Intelligence Business Intelligence is one of the technology-driven process involves in data analysis as well as presentation of actionable information. It helps in corporate executives, business managers as well as other end users for gaining more informed business decisions (Rouhani, Ghazanfari and Jafari 2012). Business Intelligence aims at encompassing large variety of tools, applications as well as methodologies for enabling organization for data collection in against data. It enables creation of data reports, dashboards as well as data visualizations for making the analytical results for final corporate decisions makers and operational workers. Some of the potential benefits of Business Intelligence programs involve accelerating as well as improving in the final decision-making process. It reveals increasing of the operational efficiency, driving new revenues as well as gaining over competitive advantage over other business rivalry firms (Rizzi 2012). Business Intelligence systems helps major companies in identifying the market trends as well as spotting the business problems in the upcoming financial years Business Intelligence Data involves historical information and data collection from generated source systems. It mainly enables Business Intelligence analysis for supporting both strategic as well as tactical decision-making process (Ramakrishnan, Jones and Sidorova 2012). The data analysts as well as other IT professionals who aim at analyzing produced reports especially for business users used these tools. In a contemporary organization, explanation of Business Intelligence providing competitive advantage Business Intelligence is one of the widely accepted tools used by the companies who are looking for gaining competitive advantage in the global marketplace. It is thereby noticed that internet act as a primary source of market data (Power, Sharda and Burstein 2015). Business Intelligence as well as internet helps in analyzing customers and market behaviors in innovative ways for delivering real insights on appropriate basis. This helps in allowing for faster time for market and making adjustments for pricing, features as well as marketing for staying ahead of competition for future analysis purpose. There is variety of ways Business Intelligence used for gaining competitive intelligence: Business Performance Management Business Performance Management is the process for setting goals as well as measuring corporate performance in attaining future goals and objectives (PopoviÄ  et al. 2012). For instance, Retail Company measures sales as well as profits from many dimensions like store, product line and region. This enables firm for identification of products reaching the end of product lifecycle in form of additional marketing support. It enhances promotions for overcoming local competition in the upcoming financial year. As far as sales organization is concerned, this means in measuring the average deal size as well as analyzing sales pipeline for understanding the opportunities. It aims at developing the future forecasting based upon current pipeline size in single opportunity stages of operations. Measuring Marketing Effectiveness It is important to measure the marketing effectiveness and serving as main drivers for migration of advertising campaign. It involves spending over the Internet for possessing the ability for measuring results (Olszak and Ziemba 2012). It can be accomplished with the help of direct means like click-through as well as impressions. It further involves indirect means such as analysis of customer sentiment especially on social networks, blogs as well as review sites at the same time. Business Intelligence analytics acts as a main key component for managing over the massive data sets targeting marketing budgets as well as understanding the market segments. Customer Attrition Analysis The above analysis is mostly costly for the service companies whereby cost acquisition of new customers are presumably higher. It requires understanding of analysis for Customer Attrition for focusing on improved areas like poor service, billing problems as well as price competition. Customer profiling helps in predicting characteristics of customers in case of mining of existing customer data set (Minelli, Chambers and Dhiraj 2012). Business Intelligence in Web Retailing Most of the web retailers enable built-in advantage of large, customer behavior data for feeding Business Intelligence analysis. It aims at understanding the customers for tracking the selling process, product browsing as well as alternatives evaluation at the same time (Loshin 2012). It involves product affinities, triggering users as well as abandoning from the shopping carts. 360 degree Customer View Data from customers is one of the important assets for any business organization. It can be maximized from utility by integration of information especially from customer touch points for business organization. This involves Customer Relationship Management, sales, billing as well as marketing (IÃ…Å ¸Ãƒâ€žÃ‚ ±k, Jones and Sidorova 2013). It achieves integration from political boundaries. Business Intelligence is the critical component for providing the analysis allowing profiling segments as well as identification of valuable customers. Using Loyalty card example from the retail industry, explanation for usage of data mining and analytics impacting decision-making in an organization Retail industry aims at collecting large amount of data on sales as well as customer shopping history. Quantity of data collected leads towards expanding rapidly for availability of operations in E-commerce sites. Retail industry acts as rich source especially for data mining activities (Isik, Jones and Sidorova 2012). Data Mining has great impact in the retail industry as it helps in collecting large amount of data on sales, customer purchasing history as well as consumption and goods transportation. It is considered as natural for collection of data for availability and popularity of web services. Data mining in retail industry enables in identification of customer buying patterns as well as trends. This leads towards improved quality of customer service as well as good customer retention and satisfaction at the same time (Howson and Hammond 2014). Retail applications of Data Mining Designing as well as construction of data warehouses based upon benefits of data mining Analysis on checking over the effectiveness of sales campaigns Customer Retention Process Multidimensional analysis such as sales, time, region as well as customer and products Recommendations on products as well as cross-referencing of items Further, discovering the shopping patterns as well as trends for improving for the quality of customer service In retail industry, large amount of sales as well as customer shopping history is required for future analysis purpose. This involves application over retail data mining process in the most appropriate way. It requires identification of customer buying behaviors. Addition to that, it requires achieving better customer retention as well as satisfaction on enhancing good consumption ratios (George, Kumar and Kumar 2015). It involves designing more effective goods transportation as well as relevant distribution policies in the near future. Customer Relationship Management Customer Segmentation Customer Segmentation acts as a vital ingredient in retail organization marketing recipe. It helps in offering insights on variety of segments responding to shifts in fashion as well as trends and demographics (Foster et al. 2015). Campaign or Promotion Effectiveness Analysis After launch of campaign, it can be studied from media analysis in terms of cost as well as benefits. It widely helps in understanding the marketing campaigns for effective analysis. Customer Lifetime Value Not all the customers are equally profitable by nature. CLV mainly attempts in calculating the projected measurement of Risk Adjusted Revenue (Elbashir et al. 2013). Customer Loyalty Analysis This is the most economical analysis that aims at retaining the existing customer in comparison with acquisition of new customer (Duan and Da Xu 2012). It helps in developing customer retention programs for analyzing the reasons for customer attrition rate at the same time. On the contrary, Business Intelligence enables understanding of the customer attrition in relation with factors associated with individual transactions and change of loyalty in the near future. 2. Queensland Health systems implementation The Queensland Health Implementation project failure is one of the largest IS failure. This was in the southern hemisphere costing more than $1.25 billion AUD. This particular case indicates the importance of analyzing the factors behind such type of failure. It aims at examining the case organizational details, auditor general report as well as royal commission report pertaining towards Queensland Heath Implementation project (de Carvalho and Sassi 2014). The major objective behind the study of Queensland Health Systems is the illustration of factors contributing health disastrous implementation project. It involves understanding of the broader application of project failure on state as well as national legislations in industry sectors at the same time. Factors Contributing to the failed payroll system implementation project at Queensland Health It requires great effort in saving costs and initiating Queensland Government shared services program in the year 2003. This program aims at centralizing as well as integration of management of basic HR functions in and across governmental departments. There was urgent need for replacing legacy payroll systems especially in Queensland Health authority and systems (Davenport 2012). It involves large as well as long-standing organization Queensland Health authority. Queensland Health Systems revolves around complex IT infrastructure for complex web of pay agreements for future analysis purpose. Queensland Health Systems payroll system comprises of complex award structures from multiple industrial agreements. Replacements of Queensland Health payroll system takes into account regarding the front rank of failures especially in public administration. This particular payroll system fails in performing adequately for terrible consequences for employees of Queensland Health as financial consequences for the State (Cook and Nagy 2014). There are several months for anguished activities whereby employees of Queensland Health enduring hardship as well as uncertainty at the functioning of payroll systems. It was developed and costly in nature involving 1000 employees used for processing of data estimating more than $1.2 billion for the next eight years. At this point of time, failure was triggered especially by laize-faire approach for solicidating weak governance. It involves management structure that failed in viewing at the issues at early stages of operation of research project (Chen, Chiang and Storey 2012). The final commission reports aims at indicating at the favoritism in the tendering process in gaining advantage for other interested parties in the most appropriate way. It has been analyzed that Government of Queensland develops SSI known as Shared Services Initiatives. Earlier, it was LATTICE for notifications from Queensland Health systems for terminated support. LATTICE system considers as an unsupported system. Therefore, it helps in reducing intrinsic risks for unsupported commenced by Queensland Health systems. IBM and CorpTech restores in the previous systems in and with SAP Finance and SAP HR for gaining work brain solutions (Chau and Xu 2012). Rationale of the work brain system for the procedures of transport and timesheets of SAP system On critical analysis, it has been noticed that standardization of financial and payroll systems for governmental departments (Chang 2014). Specialized unit of government such as CorpTech for managing finance and payroll implementation for all the Government Department Responsibilities of Queensland Health Department help in implementing frameworks and controls towards the Payroll Project of Queensland Health Systems. Payroll Projects mainly focus on providing training to staff members or end users of a system. Responsibilities of CorpTech involve implementation for frameworks and controls over Queensland Health Payroll Project (Anandarajan, Anandarajan and Srinivasan 2012). It helps in overseeing full implementation programs for managing the prime contractor for future analysis purpose. Health Department reveals the principle state of Queensland especially in Australia systems for the payroll failures noticed in the vital information systems implementation. This event was caused in the Southern Hemisphere. It is mentioned that lagging behind for more than 18 months originates from scheduling of budgets of more than 300% than the desired amount. Addition to that, evaluating the fact reveals that large portion of health employees of Queensland comprising of Doctors and nurses were not correctly remunerated or compensated as required. Total cost estimation was around $1.25 billion AUD for implementation of maintenance such as stabilization purpose. There was lot of casualty failure noticed comprising of ministers resignations as well as industrial strikes at the same time. It is utmost important to consider the fact regarding the loss of members as well as other employees at the particular event crisis. Honorable Commissioner named as Richard N Chesteman are of the opi nion that failures lacks due diligence on part of state officials for future analysis purpose. It was due to lack of diligence that manifested in case of rendering inferior decisions from the State Officials undertaking the light of provisional solutions at the same time (George, Kumar and Kumar 2015). It is required to mention the fact that findings of the Auditor General as well as Royal Commissioner reports reveals the facts regarding the issues on project management and Governance systems in the upcoming financial year. On critical analysis, it is revealed that there are several reasons present for failure of any given project especially in case of Queensland Health Implementation Department. Some of the failures are well communicated with inferior project management from relevant outcomes of inadequate handling of as well as understanding of the inherent complexities. These complexities involves IT Implementation of an issues governed from the event crisis. Addition to that, it involves complexity of clients maintaining relationship comprising of interactions with consultant at the same time. It requires maintaining relationship with vendor and client in relation with governance of the project as well as useful communication in the most appropriate way (George, Kumar and Kumar 2015). Industrial Complexity- This is one of the factor governing failed payroll system in Queensland Health Implementation. It mainly comprises of individuals, services as well as processed as signified by hospitals, agencies conducting diagnosis and pharmaceuticals. Addition to that, it is dedicated towards other industries from either private or public sector. Healthcare industry mainly are complex in nature as compared with other industries differs on nature or size. There are lot of differences between the existence of industries like areas wise or focus paid within health of clients and related patients. It requires person-to-person communication for performing in along with Information Systems (de Carvalho and Sassi 2014). It is important to consider the fact regarding the stems of complexity on the surfaces consisting of health care industry catering to broad as well as diverse patient customer base. It requires diversity on nature basis especially for health care of each patient considering as unique customers on diverse occasions. It is evident in considering the fact on uniqueness of each patient treatment of incorrect treatment leading to detrimental outcome. On critical analysis, it is noticed that Queensland health sector offers diverse collection services ranging from 40000 people on regular basis in and across 300 cities of Queensland (George, Kumar and Kumar 2015). It is therefore reveal that complexity acts apparently from the health care industry from application of Queensland for future analysis purpose. These numbers are mostly visible found in the payroll structure involving 24000 mixtures of wages. Most of the organization view position for solitary contractor for the complexity inherency in the Queensland Health Department. It requires huge clients from the health care industry supplying accountability in for inherent complexity puzzling in the healthcare services in the most appropriate way (de Carvalho and Sassi 2014). Addition to that, it adds up with the complexity in relation with political viewpoint leading towards healthcare industry. It is noted that healthcare industry holds around 50% of information systems project implementation for succeeding years (Rouhani, Ghazanfari and Jafari 2012). There are several intrinsic complications noticed in the healthcare industries in more than 65% for related problems. This involves poor management support as well as insufficient communication and inferior project management by all stakeholders. There are innumerous reasons present behind the healthcare corporations deciding upon adopting information systems for transcending organizations. It is because of the government administrating healthcare organization in the business corporations for harmonizing the existence of the stakeholders for future analysis purpose. It is unrealistic assumptions for the potential environment for the working of healthcare organizations (de Carvalho and Sassi 2014). It is noted that each of customers involves individual needs as well as large number of specialists for different responsibilities and roles in along with integrated pay scale. It involves complexity surrounding by the healthcare in relation with patients treatment and structure of management for decision-making process (Rouhani, Ghazanfari and Jafari 2012). Conclusion At the end of the study, it is concluded that the above analysis reveals the Business Intelligence concept implementation in order to attain business objectives. Business Intelligence is mainly employed by organizations for facilitating users for making ad-hoc requests in dealing with business issues on an adverse manner. This study reveals the importance of usage of business intelligence as a tool for enhancing competitive advantage of business organization. It provides proper insights for evaluating consumers as well as market environment in accurate ways. This helps in facilitation of facts on market facts on allowing business in making certain adjustments in features, pricing and marketing for gaining appropriate competitive edge over others. It is the brief overview of environmental as well as technological drives of implementation for future analysis purpose. 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